Hey there! I’m
The Sourcing Guy
Sourcing products overseas can be daunting, but with the right education, anyone can do it! I built this site to share everything I know about product sourcing all in one place
Learn more
Who am I?
I’m Isaac Hetzroni,
An award-winning product sourcing & merchandising company. I’ve been in manufacturing since I was in diapers.
Sourcing 101
These are the articles I wrote to teach you the fundamentals of sourcing and supply chain. This is a great place to start, or refresh your knowledge.
Global Guide
This section is a how-to guide for sourcing based on a specific country. Think of it like a sourcing atlas.
Isaac’s tips
This is the fun stuff: Here are all my tricks for travel, credit cards, life hacks etc and how I run my company completely remotely traveling the world.
Most recent articles
This is the fun stuff: Here are all my hacks for travel, credit cards, life hacks, and how I run my company completely remotely traveling the world.
My Guide for Traveling Japan
My tips for traveling and eating through Japan
Product Samples: A Powerful Marketing Strategy for Success
An efficient way to familiarize people with the product, demonstrate its quality, and create a buzz is through product sampling.
Phases of New Product Development Process: A Comprehensive Guide
A well-executed NPD can lead to a product that meets customer needs, opens new markets, and bolsters company's competitive standing.
Sourcing vs. Purchasing: Understanding the Key Differences
Business operations are a delicate balancing act of various processes, and two of the most crucial ones are sourcing and purchasing.
What is Responsible Sourcing: A Comprehensive Guide to Ethics in Business
Responsible sourcing is about making conscientious decisions that benefit the company and positively impact society and the environment.
Sourcing in Marketing: Strategies for Acquiring Products
The art of sourcing in marketing plays an integral role in the success of any business strategy.
Strong Supply Chain Management: Your Secret to Success
Explore how mastering supply chain management can give your business a leg up in the competitive business world.
Simplifying the Supply Chain: A Beginner's Guide
From sourcing raw materials, manufacturing, distribution, and up to the final purchase, represents a crucial link in the supply chain.
Media features
The Sourcing Guy speaking across the web about supply chain, private labeling, and merchandising
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The Sourcing Guy:
The Course
Coming soon!
Want my help sourcing your products?
Check out my sourcing agency Imprint Genius for more information
